Prime Video India is riding high on a wave of subscriber growth and franchise success, with the streaming giant revealing that nearly 25% of its viewers in the past 12 months have been completely new ...

Prime Video’s ad tier now reaches more than 315 million monthly viewers globally, Amazon revealed on Tuesday during its annual unBoxed event. The figure, which is up from 200 million previously ...

A new study from S&P Global Market Intelligence Kagan is forecasting rapid advertising growth for Amazon’s streaming efforts. It is projecting that by the end of 2025, Amazon will have about 128 ...

The ad-supported tier of Amazon’s streaming service Prime Video now reaches more than 315 million monthly active users, the company disclosed during a conference this week. The data point was revealed ...

Most of the growth in streaming is being driven by cheaper ad-supported packages, as consumers seem to be fine with watching commercials again After a few years when viewers could mostly avoid ...

Amazon is now showing 4 to 6 minutes of advertisements per hour on its Prime Video streaming service. That's about double the ad load from when the company introduced ads in January 2024, according to ...

An ad in Poland for Amazon Prime Video and its video game adaptation "Fallout." Jakub Porzycki/NurPhoto via Getty Images Amazon says advertising on Prime Video now reaches 315 monthly viewers, up from ...

At the 2025 Amazon Upfront UK event, senior executives from Amazon Ads, Prime Video and Amazon MGM Studios were joined on stage by celebrities and actors to showcase Amazon’s entertainment portfolio ...

If it feels like you spend a lot more time watching ads in Prime Video than you used to, that may not be a mistake. Amazon has increased the number of ads or "ad load" in Prime Video to four-to-six ...