Despite backlash against American Eagle's 'Sydney Sweeney Has Great Jeans' ad, it shows a shift to traditional, sales-focused advertising and a move to the middle.

American Eagle's ad featuring actress Sydney Sweeney has ignited a new brand-driven culture war about beauty standards, race and representation. Why it matters: Consumers are quick to slap a red or blue label on a brand or company,

Sydney Sweeney's family is seemingly coming to her defense following her controversial American Eagle ad. The actress' brother, Trent, made a playful reference to the uproar via his Instagram Story on Wednesday,