The app will offer two subscription plans and grant access to ESPN's full content slate outside of the traditional TV bundle for the first time.

Disney's push into sports streaming with new ESPN service and app is expected to drive growth and profitability, reinforced by positive analyst outlook.

Disney and Fox hope new ESPN and Fox One streamers launching Thursday boost their digital revenue without hurting cable fees -- a tricky maneuver

Tom Rogers, Former NBC Cable President and Newsweek Editor-at-Large, joins 'Closing Bell Overtime' with reaction to Disney's latest push into sports streaming with the ESPN app.

After years of questions about its streaming future, ESPN is finally unveiling a new service that dramatically expands its digital footprint.

That may sound like a lot of fanfare, but ESPN’s new direct-to-consumer service has launched with much less of a circus than a media industry watcher might have expected one, three, even five years ago. That’s because ESPN is releasing a revolutionary new project that it doesn’t really want you to buy.

Disney Inc. (NYSE: DIS) shares rose more than 2% to $118.97 after the company officially launched its flagship ESPN streaming app, marking a major step into direct-to-consumer sports.

Disney's profit and revenue climbed in its fiscal third quarter based on the strength of the entertainment company's streaming service and domestic theme parks.

ESPN Unlimited is a new and particularly comprehensive sports streaming subscription from ESPN. For context, the more limited plan previously known as ESPN+ has become ESPN Select and continues to cost $11.99/month. Subscribers to the existing Disney+ bundle with ESPN+ will see this change reflected going forward.