Cigarettes have long been associated with fashion so much so that lit cigarettes remain an occasional feature of runways. Smoking, like the color black, seems to never go out of style in the fashion world.

Smokers in Italy's financial and fashion capital of Milan risk being fined for lighting up on city streets or crowded public areas, after the country's toughest ban came into effect.

UPDATES with fresh quotes from deputy mayor, vice president of tobacco federation and citizens after ban came into effect Smokers in Italy's financial and fashion capital of Milan risk being fined for lighting up on city streets or crowded public areas ...

The Italian city of Milan on Wednesday began enforcing strict limits on smoking tobacco products to improve health outcomes and municipal air quality.