Japanese TV network Fuji faces mass advertiser exodus after allegations of covering up sexual assault claims against host Masahiro Nakai of SMAP fame.

This alleged sex scandal is another dark chapter for Japan’s entertainment industry, which has not recovered from the Johnny & Associates abuse revelations in 2023. View on euronews

Major sponsors such as carmakers Nissan and Toyota and the owner of 7-Eleven announced they were pulling ads from Fuji TV over the scandal.

SMAP member allegedly engaged in sexual misconduct and Fuji TV is now facing criticism over its handling of the issue.

Former boy band idol Masahiro Nakai is embroiled in a sex scandal, leading to an exodus of over 50 major advertisers from Fuji TV. Nakai allegedly settled a JPY90 million case over sexual assault. Fuji TV faces criticism for mishandling the situation and potential internal corruption.

Over 50 firms, including Nissan and Toyota, pulled ads from Fuji TV after a sex scandal involving host Masahiro Nakai and alleged cover-up surfaced

Dozens of major Japanese companies have pulled their commercials on Fuji Television amid allegations company officials tried to cover up a sex scandal involving one of the country’s most famous TV hosts.

Major companies including Toyota and Shiseido have pulled their commercials from Japan’s Fuji Television amid allegations company officials tried to cover up a sex scandal involving one of the country’s most famous TV hosts.