The toy company saw its dolls category sales dropping 19% in the latest quarter, primarily due to fewer new Barbie launches.

To launch its Barbie doll featuring T1D, Mattel chose the French karate champion, Alizée Agier, as ambassador. Agier won the ...

Toymaker Mattel cut its annual forecast, reinstating it after two months, and posted a sharp drop in second-quarter revenue ...

Mattel Studios president Robbie Brenner unpacks her unifying vision for the studio's slate, including Hot Wheels, Masters of ...

Though tariff concerns have eased, America's biggest toymakers are still feeling the pinch from the Trump administration's ...

Toy maker Mattel re-established its annual guidance, albeit at a lower level. “There is still the potential for global trade ...

The new line of fashion dolls features true-to-movie details from ‘Wicked: For Good’ and fans say they ‘are ready’ for the launch.

A new collectible Monster High doll of Tim Burton’s ghostly Corpse Bride has arrived on the scene and she looks deadly cute.

And there’s ‘Masters of the Universe,’ which is the complete antithesis of what ‘Barbie’ is. ‘Barbie’ was all about ...

Mattel wasn't going to let go of $3 million without a fight. What the company really needed was luck. And when it came to Mattel's China operations, luck had been in short supply.

A new Barbie with an insulin pump and CGM isn’t just a toy — she’s a symbol of visibility and a reminder to meet others with ...