On August 20 — just hours before the tech world dialed into the Made by Google Pixel 10 launch — Sony announced that it's raising the recommended prices for PS5 consoles by $50 for U.S. retailers. The new prices will likely take effect starting Thursday, August 21, though retailers may implement the new prices at different times.

The company says they don't intend to change the cost of accessories like controllers, and it appears there are no plans to increase PlayStation Plus subscriptions.

Starting Thursday, you can expect to pay more for a new PlayStation, thanks to "a challenging economic environment."