On August 20 — just hours before the tech world dialed into the Made by Google Pixel 10 launch — Sony announced that it's raising the recommended prices for PS5 consoles by $50 for U.S. retailers. The new prices will likely take effect starting Thursday, August 21, though retailers may implement the new prices at different times.

Sony says that a 'challenging economic environment' has forced the company to raise the prices of the PS5, PS5 Digital Edition, and PS5 Pro by $50.