Instagram is rolling out several new features, inspired by rival apps like TikTok and Snapchat, in an attempt to keep users engaged. But while the updates offer more ways to interact, they also continue to shift Instagram further away from its photo-sharing roots.

Instagram notes that location sharing is off by default on Instagram Map, and a user's location only updates when they open the app, meaning it doesn't provide real-time location updates.

Instagram introduces Reel reposting similar to TikTok and enhances location sharing with a Snap Map-like feature. These updates prioritize creator engagement and user privacy while raising questions about the platform's evolving identity.