Subway announced Monday it is kicking off 2025 by offering customers a new "Meal of the Day" deal that aims to celebrates the company's "most beloved subs." The meal deal allows customers to order a six-inch sub for $6.

Subway announced Monday a revamped meal deal to re-insert itself into the ongoing value wars in the quick-service segment. The chain is offering a Meal of the Day promotion in which one sandwich each day can be ordered as a six-inch sub for $6.

“Subway’s new Meal of the Day showcases the variety of better for you ingredients across our entire menu, our signature subs, and our definition of value – where you shouldn’t have to sacrifice quality for an affordable price,” Doug Fry, president of Subway North America, said in the release.

Subway and McDonald's are both leaning into new value meals to kick off the new year. Why it matters: Restaurant chains are continuing last year's big themes of value and affordability in 2025 to entice consumers to eat out.

Subway is entering the ongoing “value wars” with a new Meal of the Day promotion. The deal, which offers a daily rotating sandwich as a six-inch sub for $6.99 or a footlong for $9.99, comes with a side of chips or cookies and a small drink.