Uber will roll out its new "women preferences" in three cities at launch to test the new functionality for drivers and riders.

When you’re waiting for an Uber ride late at night or heading to an important meeting, peace of mind can feel priceless. Now, women in the U.S. will have an extra layer of comfort: Uber’s “Women Preferences” feature is finally launching in the country,

You're waiting for an Uber to arrive, only for it to show up on the map and then suddenly drive off with another passenger or maybe you've been that other passenger whose driver didn't verify you were the correct rider.