Adobe (NasdaqGS:ADBE) has agreed to acquire Semrush Holdings to expand its AI capabilities in creative and marketing tools. The deal is part of Adobe's broader push to integrate AI across its ...

Adobe Marketing Cloud Extends Digital Experiences to Physical World; New IoT SDK Enables Personalized Experiences Across New Touch Points The new Adobe Experience Manager Screens enables marketers to ...

Adobe has placed a new exec in charge of its advertising cloud. TubeMogul’s longtime CMO and head of strategy, Keith Eadie, now oversees product, engineering and overall go-to-market for Adobe’s media ...

LAS VEGAS--(BUSINESS WIRE)--Today, at Adobe Summit – the world’s largest Digital Experience Conference – Adobe (Nasdaq:ADBE) announced generative AI innovations across Adobe Experience Cloud that will ...

Adobe (NasdaqGS:ADBE) is integrating its Firefly generative AI into ITG's Storyteq content platform. The partnership also links Firefly with ITG's Halo Intelligence capabilities for automated content ...

Adobe Journey Optimizer (AJO) B2B Edition, part of Adobe Experience Cloud, is now generally available and will activate generative AI to identify and personalize experiences to ‘buying groups’—the ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Two years ago next week, Adobe announced it was purchasing the ...

Adobe Systems has introduced tools for advertising across social networking sites and different devices, and also analytics to keep track of it all, the company said on Wednesday. The announcements ...

Adobe introduced product innovations that power Customer Experience Orchestration, combining creativity, marketing and AI for businesses to deliver personalized customer experiences at scale Adobe ...

Adobe will add the Demdex technology to its Adobe Online Marketing Suite to improve the system's "audience optimization" capabilities, the company said late Tuesday. The Adobe Online Marketing Suite ...