Replacing Rufus for better shopping assistant.

Amazon’s AI-powered overhaul of its digital assistant, now known as Alexa+, is coming to the web. On Monday, at the start of CES 2026 in Las Vegas, the company announced the official launch of a new ...

We may receive a commission on purchases made from links. Amazon's supercharged assistant, Alexa+, is finally available to American users after almost a year of tests. Powered by Amazon's own Nova and ...

The new features helps customers compare products and track prices, and it even automates purchases and deal-finding ...

Shoppers can now check price history on multiple items at once, easily compare products, and even avoid fake “sale” prices ...

Amazon announced Alexa for Shopping, merging its Rufus e-commerce chatbot with Alexa+ into a unified experience, aiming to outdo ChatGPT and other general-purpose AI assistants for shopping.

Amazon Alexa owners might have noticed a new trait from their computer companion: an updated voice. Amazon Prime subscribers with Alexa virtual assistants are slowly seeing their devices update with ...

Amazon introduced Alexa for Shopping, an e-commerce bot that can answer queries and take actions on behalf of users ...

Alexa for Shopping is an 'agentic AI assistant' for Amazon purchases ...