Apple will next year introduce more ads in the App Store "to increase opportunity" in search results, the company has announced. According to an update to Apple's Ads website, additional ads will ...

Currently, there is a single ad spot at the top of search results in the App Store. For example, if you search for “Facebook,” you might see an ad at the top of the results for TikTok. This is because ...

Natural language App Store search was part of the October iOS 18.1 update, but Apple’s reminder today was the first time I’ve seen it on my iPhone. Natural language App Store search was part of the ...

Apple is preparing to put more advertising in front of people every time they search the App Store, turning one of its most important discovery surfaces into a denser marketplace for paid placement.