(MoneyWatch) Apple (AAPL) has built a mighty reputation -- as well as a mighty business, profits, and cash hoard -- on selling simplicity and taste to consumers. According to a new report from ...

Just days after the New York Times (NYT) announced its paywall, John Gruber at Daring Fireball had an interesting take: the Times failed to make its pricing simple enough to be effective. Gruber ...

The way CEO Steve Jobs and his colleagues described it, Apple’s new iCloud service is an express lane to computing bliss. By allowing users to synchronize music and other content wirelessly through ...

— -- Few companies foment new-product fervor like Apple does. Over the past five years, consumers have enthusiastically lined up for the chance to plunk down hundreds of dollars on new iPhones ...

Most of the companies in the tech industry need to be more ambitious. There's way too much copying and overlapping and not enough true innovation and problem-solving. But there's also such a thing as ...

Luke Westaway is a senior editor at CNET and writer/ presenter of Adventures in Tech, a thrilling gadget show produced in our London office. Luke's focus is on keeping you in the loop with a mix of ...

"A computer saying hello to me, is that marketing? Is it marketing a product or a business?" It's questions like these that Tor Myhren, VP, marketing communications, Apple set out to answer in his ...

As creative director of advertising agency TWBA/Chiat/Day, Ken Segall crafted ads for NeXT Computer and then Apple. He helped create the iconic “Think Different” campaign upon Steve Jobs’s return to ...

Forbes contributors publish independent expert analyses and insights. I help firms understand AI, mobile and cloud to improve their business This article is more than 8 years old. A relentless drive ...

Apple's different these days. But is today's different better than yesterday's? There's a certain feeling that, as the company releases more products and more software, there are more problems. The ...