Auburn says fans will see the new on-field logo for the first time during the Tigers’ first home game Saturday, Sep. 6 vs. Ball State.

On July 31, the College Sports Commission released new guidance on NIL, effectively bringing collectives back into the fold.

Freeze was asked about Auburn's new partnership with YellaWood that will put the company's logo on the Jordan-Hare Stadium 25-yard lines ...

The Auburn Tigers football program partners with YellaWood for first-ever on-field sponsorship, marking a major step in NIL-era innovation.

Current Auburn head coach Hugh Freeze commented on the new sponsorship and recognized Dye’s highly-revered legacy at Auburn. “For my people my age, Coach Dye put this program on the map of what it ...

Auburn football will feature a corporate sponsor on Pat Dye Field at Jordan-Hare Stadium in 2025. Auburn alum and billionaire ...

Sources tell AuburnSports that the YellaWood deal falls roughly in the middle. "Sources confirm to AuburnSports the ...

Why Hartfield Academy's 5-star DB Bralan Womack committed to Auburn football on Aug. 21. He chose the Tigers over Ohio State, ...

Hartfield Academy five-star safety Bralan Womack made his Auburn commitment public during a live announcement Thursday on the ...

Auburn's Jordan-Hare Stadium and Neville Arena have added "new and enhanced lighting and effects" for the 2025-26 season.