I was hosting a roundtable at the end of last year and we got talking about creative marketing campaigns. Someone said, with an air of frustration: ‘why are all the examples we’re talking about B2C?’ ...

Management software company Workfront recently ran a highly-targeted campaign – aimed at engaging with a competitor’s customers – after the rival announced it wouldn’t be investing further in its ...

For years, B2B marketing lived in the shadow of its flashier B2C sibling. Consumer brands made headlines with clever campaigns, emotional storytelling, and viral stunts, while B2B stuck to white ...

Digital marketers are under pressure to prove the impact of campaigns and show how strategies tie into bigger business goals.

Most importantly, while buyer and voter behavior has changed, human behavior has not. Whether someone is choosing a marketing ...

Discover how AI, personalization, and CTV can transform B2B campaigns with actionable strategies for revenue impact in 2026. ...

Asia-Pacific's most prestigious and sought-after awards for creativity and marketing effectiveness, Spikes Asia, is returning in the new year to set the benchmark for creative excellence in the region ...

B2B marketing too often gets lost under an avalanche of technical jargon, library images, and corporate reports. And despite what consultants and LinkedIn hot takes may want you to believe, your ...

Sascha Bonomally, General Manager, Growth Operations, Atomic 212°. Business-to-business marketing has always had a distinct character. The buying audiences are smaller, the decision cycles are longer, ...

NEW YORK, Feb. 3, 2026 /PRNewswire/ -- Today, Bombora, the true B2B data pioneer, announced the expansion of B2beacon™, a digital campaign measurement solution designed to address one of B2B ...

The distinction between B2B and B2C marketing is becoming less pronounced as customer expectations evolve. Today’s consumers demand the same level of personalisation and engagement in their ...