Pick up Kristin Ess’s take on purple shampoo if your gray hair feels especially fragile. It uses a proprietary strengthening ...

7 Best Shampoos for Gray Hair, According to Celebrity Stylists originally appeared on Parade. Gray hair is having a major moment—and for good reason. Whether you're embracing your natural silver ...

To pick the best purple shampoo, I started with the bottles that are in my and other PureWow editors' showers. From there, I determined the best features of each and any specific key ingredients that ...

If you have blonde or silver hair, don’t you always want it to look bright? Purple shampoos have purple or violet pigments, which neutralize light hair’s brassiness and tone it to restore the original ...

“Gray hair can become brittle more quickly because it loses natural oils and pigment, so it will be drier and more vulnerable to damage,” says Rogério Cavalcante, hairstylist, colorist and owner of ...

Every blonde knows that the best way to maintain your hair dye is to use the best purple shampoo. If you love the look of platinum locks and want to reverse those unwanted, warm and brassy hues, then ...

People of all ages are letting their natural gray hair grow long—and in some cases, dyeing their hair to enhance the gray. So ...

Parade aims to feature only the best products and services. If you buy something via one of our links, we may earn a commission. 7 Best Shampoos for Gray Hair, According to Celebrity Stylists ...

Before using a purple shampoo, wash your hair with a clarifying shampoo. This will help remove any existing product buildup, which could prevent the purple shampoo from properly absorbing. If you’re ...