Brand messaging is the ship you sail through the choppy seas of modern marketing, so you can better communicate what your brand’s all about—be that to prospective or current customers, internal team ...

Two days after Uber hired its first chief marketing officer, the company has unveiled a new logo and mission statement, according to Fortune. The rebranding coincides with the appointment of Rebecca ...

Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. In the beginning—before your business became a business—it was ...

Cultivating a personal brand can help advisors stand out in a competitive landscape. The most successful businesses understand the value of a highly recognizable, trusted brand image for attracting ...

Forbes contributors publish independent expert analyses and insights. I explore personal branding and storytelling in the digital age. In a competitive marketplace where brands are relentlessly ...

If you are looking for a link between brand and advertising, look no further than the YouGov BrandIndex, which ranks all things related to public perceptions of various companies. Look, in fact, at ...

Opinions expressed by Entrepreneur contributors are their own. There’s a lot of buzz these days about having a “brand platform.” Perhaps you’ve heard the term, but aren’t sure what it means. Rest ...

DORR TOWNSHIP, Mich. (WOOD) — Paws With A Cause has refreshed its branding and mission statement, saying the changes will better communicate the scope of how it supports people with disabilities. “We ...

You likely have a company mission statement, a short declaration of your organization’s purpose. Tesla’s mission statement, for example, is “To accelerate the world’s transition to sustainable energy.

A program (e.g., department, school, or program) mission statement includes a description of the broad purposes the program is aiming to achieve, the primary functions or activities of the program or ...

Crafting a compelling career mission statement is a pivotal step for ambitious professionals aiming to navigate their career paths with clarity and purpose. Whether you’re a recent graduate or a ...

Having a clear direction for your career is paramount, especially for those aspiring to earn annual salaries of $100,000 or more. A personal mission statement serves as a compass, guides your career ...