Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right positioning strategy, branding creates an ...

Family branding refers to a marketing strategy that promotes a family of products or services under an umbrella brand. This is different from individual branding that promotes each product in a ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

These days, small business is big business, and it’s especially true in business-to-business markets. It’s often said that as much as 20% of startups fail within the first year, so it’s worthwhile ...

With the advancing technology, marketing is also changing at a faster pace. Most of the startups are taking help of the digital marketing to earn money effectively. There is a number of digital ...

Before the existence of social media, brands needed to use a third party—such as a newspaper, brochure or broadcast outlet—to communicate with audiences. Social media channels broke down that barrier, ...

It’s time to roll up your sleeves and reshape the ecommerce customer experience with these seven ecommerce customer experience strategies. Collaborating with a branding and content design agency can ...

A brand that tries to please everyone ends up with mass confusion instead of mass appeal, losing its clarity and identity in the process. Successful brand architecture makes deliberate exclusions, ...

This Thursday, Charter and Welcome to the Jungle are convening leaders, researchers, and experts for a summit on the new employer brand and its potential to drive trust, culture, and long-term ...

Startups rely on marketing to survive. Without some means of spreading the word about your company, there’s no way to build up an initial customer base. And at the center of every successful marketing ...

Corporate location decisions are being driven by factors that reflect the human dimension of business. | ...