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Uber Advertising announced an interactive advertising format combining branded map displays with destination-specific creative that runs the consumer's entire ride.

Have you seen Coca-Cola’s “Friendly Twist” advert? If not, we recommend you check it out before you read the rest of this article: Coca-Cola’s effective marketing techniques show how they have ...

Discover how Coca-Cola uses generative AI for a chatbot with local search results, lead capture, experiential marketing, and OOH advertising. Coca-Cola embraced generative AI in 2023 for experiential ...

For the second year in a row, Coca-Cola’s annual Christmas ad is AI-generated. The soda company launched the ad on Monday just days after Halloween, shifting into the winter months with the annual ...

It looks like it isn't only its controversial AI-generated Christmas ad that's landed Coca-Cola in trouble this festive season. The cola brand has also found itself on the receiving end of a lawsuit ...

Brands, from McDonald's to H&M, drew backlash in some quarters over their AI-driven ads and marketing experiments.

Forbes contributors publish independent expert analyses and insights. I think about cultural leadership skills for a VUCA world. In a world where consumers increasingly expect brands to take a stand ...