Max, the Warner Bros. Discovery streaming service, launched a new black-and-white color palette that evokes the same aesthetics of HBO.

The rebrand, which was updated on the service and its social media outlets Sunday morning, now matches Max with the same palette of the HBO logo, which may help consumers associate the two brands ...

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding. by Andrew Liszewski. Updated Mar 31, 2025, 4:29 PM UTC ...

According to Max, the color change is part of a larger refresh. Max says the standalone logo will be in the black-and-white color scheme, but an updated color palette, chosen to allow for ...

Club's brand evolution modernizes the popular heritage brand identity, colors, and Blue Note logo reintroduced in 2017, while ...

Max, Formerly Known as HBO Max, Launches New Black-and-White Logo and Color Palette, Evoking HBO Branding. J. Kim Murphy. Sun, March 30, 2025 at 10:45 PM UTC. 3 min read.