If you want to develop your own creative idea for a project, does it help to study how other people have approached the same task? One classic finding, called the conformity effect, shows that looking ...

A few decades ago, the model for a succeeding in business was built on a platform of employee conformity. Employees masked who they were, leaving their true selves at the office door, and went to ...

Higher morale and greater happiness contribute to the success of clans, religions, sports teams, companies, nations, and any group to which a person belongs. However, groups encourage and sometimes ...