This article series spotlights key business trends identified by the expert members of Forbes Councils. Find out if you qualify for Forbes Communications Council here. Consumers make purchases based ...

Validating consumer demand is a crucial step for any startup, and TechCrunch Early Stage is offering a golden opportunity to learn how to do it right. Peter Gladstone, senior adviser for startups at ...

Attitudes are widely regarded as one of the most important drivers of purchase behavior, so it’s no surprise that savvy marketers strive to understand and influence their target customers’ attitudes.