The almost completed traditional TV upfront witnessed strong average 19% gain in prime-time broadcast CPM -- the cost per thousand users -- and 10% higher for cable TV nets for the upcoming 2021-2022 ...
Despite the explosive growth of Connected TV (CTV) consumption and inventory, CPMs are stagnating – or even declining. Agency leaders are saying candidly that CPMs have dropped anywhere from 10-30% ...
Upfront negotiations might take longer than normal this year, Digiday reports. It’s a buyer’s market, and buyers want lower CPMs. Going into negotiations, streamers were asking for CPMs that were ...
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