Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

Smarter segmentation starts now. AI connects scattered customer data to allow more precise, real-time audience targeting across every channel. Online meets offline. Linking digital behavior with ...

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product development for business success.

With nearly two decades of retail management and project management experience, Brett Day can simplify complex traditional and Agile project management philosophies and methodologies and can explain ...

Per, Founder/Ceo of Sjofors & Partners is called “The Price Whisperer,” and THE thought-leader on using price for higher growth & profits. Customer segmentation is one of those key activities that ...

For years now, the big marketing clouds have focused on helping businesses build customer engagement from the top down, starting with campaigns. At Twilio Signal this week, the communications and data ...

Addition of Segment’s CDP to Twilio’s Customer Engagement Platform Gives Businesses a Single View of the Customer Across Channels Enables Organizations to Create Personalized, Timely, and Impactful ...

Communications platform vendor Twilio today confirmed that it is buying Segment, the leading pureplay vendor in the emerging customer data platform (CDP) space. The move will create a new challenger ...