Too often, business leaders assume that public relations amounts simply to an industry spokesperson spinning a message designed to benefit her organization. But the organizational functions of public ...

CMO and CEO at Arketi Group, building thought leadership for a team specializing in PR/digital marketing for B2B tech companies. Let’s talk company purpose and what it means to put it into practice.

As a student pursuing the Bachelor of Arts with a major in communication and a concentration in organizational leadership, you'll develop essential leadership skills such as critical thinking, ...

One of the biggest issues you may face with your customers is the lack of a good definition of what you think you are doing ...