When every company has access to data, the defining GTM advantage becomes how creatively teams use AI, not whether they use ...

At SPS25, we did not feed prompts into ChatGPT — we posed them to leading B2B marketing experts to rocket your team to B2B ...

In boardrooms and Slack threads alike, “demand generation” and “lead generation” are often used interchangeably, sometimes even by marketers themselves. But for CMOs making six- and seven-figure ...

SAN FRANCISCO, Oct. 21, 2025 /PRNewswire/ -- Demand gen teams are settling into a new reality: Budgets are shrinking, but leadership continues to demand more pipeline contribution. The tried-and-true ...

Disconnected teams dilute marketing ROI. CMOs can unite digital, field and SDRs through IDG to build a high-impact, intent-driven funnel. Different leads, different treatment. Not all warm leads are ...

Demand Gen is Google’s newest innovation to YouTube advertising – and it isn’t another campaign type update. After testing across 20+ brands (and a lover of segmenting), new Demand Gen features center ...

Today’s consumers get pulled in a thousand different directions online: And that’s all before lunch. Once, the path between intent and conversion was nearly a straight line. Now, in our new attention ...

Google Ads is rolling out new location targeting options for Demand Gen campaigns, matching the controls already available in Search. What’s new. You can choose between Presence or interest and ...