I was watching a short video by Babson College Prof. Thomas Davenport on the Harvard Business Review website recently and found it to be a good, simplified explanation of analytics. (Stop! Don't swipe ...

In this special guest feature, Will Fellers, Product Manager at Quantum Spatial Inc., explores different types of analytics – descriptive, predictive and prescriptive – and discusses how companies can ...

Measurement insights are a key part of optimizing your customer experience. At every step in the journey, it is critical that you understand what consumers are doing and how your channels and touch ...

For more than a decade I have talked about only three types of analytics: descriptive, predictive, and prescriptive. This trinity of analytics variations has worked well for me, and many others use it ...

Big Data is here to stay. It’s not a temporary hype, but a fundamental technological change to the business landscape, just as when computers first arrived in the office. Referring to the abundance of ...

Framed Data raises $2M, 6Sense raises $12M, Reflektion raises $8M… The list goes on and on. What these companies have in common, aside from multi-million dollar investments, is that they are all in ...

The majority of raw data, particularly big data, doesn’t offer a lot of value in its unprocessed state. Of course, by applying the right set of tools, we can pull powerful insights from this stockpile ...

Data-driven marketing simply put means using quantitative methods to derive meaning from data to make informed marketing decisions. Thanks to the availability of a massive amount of data, data ...

Enterprises rely on 3 types of IoT analytics from their selected IoT platforms. By testing multiple IoT platforms, an enterprise can identify best-in-class analytics capabilities. Enterprises rely on ...

A typical organization loses 5% of its revenues to fraud each year, and, in the U.S. alone the total cost of (non-health) insurance fraud is estimated at more than $40 billion per year, according to ...