For most websites, the homepage represents your brand’s first interaction with your audience on your website. As the catch-all landing page where people will be sent by default, your homepage needs to ...

Google, Amazon, and Apple are among the strongest brands of the last decade. They have created billions in brand value and have industry-leading business performance. What else do they have in common?

THE two biggest consumer-technology successes of recent times are a white page and a wheel. The white page belongs to Google, the world's most popular search engine; the wheel to Apple's iPod, the ...