Textless logos are often the sign of a brand that has supreme confidence. Many brands will use both a symbol and a wordmark in a lockup, but ditching the type to use a symbol alone is sometimes only ...

(CNN) — The oldest registered trademark in the United States dates back to 1870, when it was filed by paint manufacturer Averill. Against the backdrop of Chicago, an eagle is depicted holding a ...

BMW bought out the 60-year-old firm, Alpina in 2022 but the companies continued to operate separately until now. In 2026, BMW ...

Eagles fans obsess about logos and uniforms. The fan-favorite kelly green jerseys are returning as an alternate in 2023 while the midnight green look (my preferred Eagles scheme) remains the primary ...

In the age of Adobe Illustrator, a sincere, hand-lettered sign or logo is a rare artifact of the past. But as a student at Auckland University of Technology, designer Sara Marshall redrew 10 famous ...

Ford’s script wordmark logo is instantly recognizable even on its earliest models, but the famous blue oval almost got a sleek update in 1966 at the hands of one of history’s most legendary graphic ...

Before a 1923 match, René Lacoste and his tennis coach Alan Muhr made a bet involving a crocodile-skin suitcase. Mr. Lacoste didn’t end up getting a suitcase, but the story led an American journalist ...

The new name of the proposed WarnerMedia-Discovery combined company was unveiled Tuesday as “Warner Bros. Discovery” — along with the visual representation of an “initial wordmark” that immediately ...