After 40 years, this much is constantMark Pestronk reflects on his 40 years with Travel Weekly, highlighting major changes in the industry such as the shift from... Your adventure tour is waiting.

A distinctive Alabama hotel with just 10 suites has been picked as the nation’s best boutique hotel by voters in USA Today’s 10Best survey. The GunRunner Hotel in Florence was identified as one of 20 ...

There’s no doubt, the history—especially the music history—makes the area of The Shoals consisting of cities Florence, Tuscumbia, Muscle Shoals, and Sheffield worth a visit. But that’s not all this ...

FLORENCE, Ala. (WAFF) - Florence leaders are moving forward to bring a new Reverb Hotel by Hard Rock to the downtown area. On Monday, the Florence City Council approved a resolution on an incentive ...