Data fuels a customer retention program. Customer data collected from various touchpoints is key to deciphering customer behavior and implementing effective retention strategies by improving customer ...

Eighty-five percent of organizations have adopted, or plan to adopt, a product-centric application delivery model, according to a survey by Gartner, Inc. (www.gartner.com). Although full adoption is ...

Gartner estimates that most companies utilize only about 60% of the capabilities in their martech stack. This represents a huge untapped opportunity. According to industry experts, marketing ...

A recent survey by Gartner, Inc. indicates that organisations with high AI maturity are significantly more successful at sustaining their AI initiatives, with 45 percent reporting that their AI ...