One in five people in the US are Hispanic, and that number is growing. Statista projects a 22% growth from 2022 to 81 million people by 2040. And yet ad spend for this audience continues to lag. Which ...
Tony Hereau (L) and Pierre Bouvard at Hispanic Radio Conference 2024 “If you think you’ve covered Hispanics with a TV buy, think again,” was the message behind never-before-seen data presented at ...
A new study from Nielsen shows that Hispanic audiences turn to streaming more than 50% of the time. Hispanic viewers make up a robust portion of the TV audience segment. More than 68 million Hispanic ...
NEW ROCHELLE, N.Y.—Horowitz Research has released a new study on the viewing and media habits of U.S. Hispanic/Latine audiences that shows a dramatic decline in pay TV penetration and rising usage ...
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