Starbucks saw U.S. comparable store sales drop 4% year over year in Q1 fiscal year 2025, per its latest earnings report. Marketing investment is one lever the chain is pulling to stabilize the ...
Starbucks’ same-store sales are still in decline, but the chain and CEO Niccol are confident that its “Back to Starbucks” turnaround effort is working. Along with operational improvements as part of ...
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