A new study from Bayes Business School (formerly Cass), the University of Missouri and the University of Arizona has uncovered the word properties that make slogans effective, as the researchers found ...

With the first political convention of the summer being held July 15-18, we test your knowledge of candidate slogans of today and the past. Every politician tries to boil down their hundreds of ...

With party conference season well under way, Britain's political parties have been searching for mission statements they hope will have an impact on the public. There's no "magic bullet" for an ...

Standing out from the crowd is more crucial than ever in today’s competitive job market, especially for those aspiring to land a 6-figure job. One innovative way to differentiate yourself is through a ...

Remember George W. Bush’ presidential campaign slogan? Nobody does. Some slogans never catch on. Others go viral. Donald Trump's victorious presidential campaign popularized “Make America Great Again!