Within the world’s leading professional services firms, the marketing department plays a crucial role in driving strategic growth initiatives. Until recently, the marketing function at one of Propolis ...
Historically, marketing leisure travel has had a fairly straightforward purpose: Use enticing imagery and feel-good language to encourage would-be travelers to visit a certain destination, attraction ...
The role of internal communications (IC) in the workplace has steadily evolved to serve the changing needs of companies and their employees. The pandemic created the single-biggest opportunity I’ve ...
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