Ad fraud was cited as a distant second when it comes challenges on the horizon, with 26 percent calling it out as a chief concern for 2015. Even though ad fraud took a back seat to viewability, ...

According to the 2002 Economic Impact US Direct & Interactive Marketing Today Forecast from the Direct Marketing Association (DMA), consumer and business-to-business spending on direct marketing with ...

Opinions expressed by Entrepreneur contributors are their own. Marketing has become a billion-dollar business across the United States. Statistics show that companies spent more than $250 billion on ...

As India’s $9.3 billion digital media market matures, gaming and interactive media are emerging as the new engines of growth, turning play into purchase and entertainment into commerce. India’s ...

New forms of marketing seem to rise to the top of the priority list every few months. And although trends like influencer and experiential marketing are important and effective, being able to read and ...