The Desk on MSN

iSpot: Football helps lift TV advertising rates during Q3

Football once again proved to be the backbone of television advertising in the third quarter (Q3) of 2025, according to new ...
Fierce Pharma

TV drug ad spending sinks 19% in Q3 despite football season uptick in September

In Q3, the top 10 TV ad spenders poured a combined $544.8 million into airing their commercials, according to data shared ...
MediaPost

NFL, College Football Lead Q3 Ad Impression Share

September, the NFL continued to be the top program in TV ad impressions - posting a 12% hike to a 3% share of TV ad ...
MediaPost

NFL, College Football Tops Ad Impression Q3 Share

September, the NFL continued to be the top program in TV ad impressions - posting a 12% hike to a 3% share of TV ad impressions.