News

KFC is using a viral video and cause marketing initiative to promote its newest product, Teriyaki Boneless Wings. The company has teamed up with artist Phil Hansen to create a one-of-a-kind mural of ...
Referring to the controversial clip of Astronomer CEO Andy Byron and HR head Kristin Cabot getting cosy on screen during a ...
Dive Insight: Quirky merchandise with a seasonal tie-in has become a running theme in KFC's marketing, but the brand is bringing trendy mobile elements, including AR, into the fold drive interest ...
KFC brought back Colonel Sanders in marketing two years ago. KFC "While Re-Colonelization was not related to this incident, it included investing more than 100,000 hours in team-member training ...
The revamping of the fast-food chain's marketing strategy, which began with the reintroduction of the Colonel as a mascot in 2015, has helped bolster both KFC and parent company Yum Brand's business.
Viral Marketing. Funny Ads: How KFC Nailed It With Chicken Corsage Campaign. A tongue-in-cheek take on an unlikely prom accessory is a great example of how to do humor–without offending anyone.
KFC's team slashed its Twitter followers from 35,000 to eleven. Eleven herbs and spices, symbolizing the original KFC recipe. “It turns out there is no bulk unfollow button,” McBentleson said.
You are a marketing director for KFC, a company that is test marketing a sandwich called the Double Down. This product is getting universally panned by people in the health industry, by food ...
KFC's five-year-old Nashville Hot Chicken menu item is suddenly wildly popular online, and the chain says it's not due to its own marketing efforts.
Industry players noted that it is common to see big brands like KFC being attacked whenever anything goes wrong, and that this might be an isolated case. Nevertheless, given that this is the third ...
The whole “Kentucky Fried Liver” fiasco has got me wanting to remind you all of one very important, very… ...