The program aims to streamline lead management and strengthen connections across Fathom’s divisions, including mortgage and ...

B2B marketing’s future lies not in generating more leads, but in generating smarter revenue. With AI, marketers can measure ...

As lead generation shifts from a numbers games to something more nuanced, marketers explain why it’s important to think about “more than pipeline”.

The term “lead generation” might sound like marketing jargon, especially if you’re not deep in the field. But the concept is simple; it’s the process of attracting and converting potential clients to ...

Meta announced new lead gen capabilities this week, looking to drive business during the post-holiday period, when rates fall ...

Quick “Scale of 1-10” question: How satisfied are you with your present lead-generation quantity and quality? Okay, so maybe that is two questions, but the point is you need to have a way to feed the ...

B2B advertising, with its long sales cycles and relatively thin data density, has never been easy. And the tracking upheaval from cookies disappearing is about to make it harder. That means that some ...

In the ever-evolving landscape of B2B sales, a seismic shift is underway that threatens to leave unprepared companies in the dust. Lead Gen Jay is one of YouTube's top lead generation experts and ...