Adobe outlined a series of new artificial intelligence and machine learning technologies and features from its labs that it plans to roll into the company's analytics tools. But the more interesting ...

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Adobe today announced the launch of a new analytics solution for product teams at its Adobe Summit conference in Las Vegas. Dubbed Adobe Product Analytics (because Adobe doesn’t mess around with its ...

Adobe Inc. today added a new tool to its Adobe Analytics offering that’s meant to give companies more advanced insights into their customer’s behavior. The new offering, Customer Journey Analytics, ...

Big data is big business. About 53 percent of companies in 2017 said they’ve adopted some form of data analytics, and the industry’s forecast to hit $103 billion by 2027 (up from $49 billion in 2018).

As a brand, Adobe is synonymous with creating multimedia software like Photoshop, Acrobat, Illustrator, Premiere Pro and After Effects. In 2009, Adobe ramped up its online marketing and analytics ...

Adobe today announced a number of new features for Customer Journey Analytics, its tool for tracking customers across platforms that is part of the company’s Experience Cloud portfolio. As the ...