“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Streaming is attracting more and more of TV ad spend. Over the past couple of years, major TV networks, ...
Innovid (NYSE: CTV) might need to tack “and linear TV” onto its shiny new stock ticker. Only two months after going public, the CTV and video ad platform announced a nine-figure acquisition of ...
Aiming to future proof measurement in the constantly evolving TV landscape, GroupM, WPP’s media investment group, has launched Total TV Measurement. Developed by Finecast, the addressable TV solution ...
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