NBC will broadcast Super Bowl LX on Feb. 8, and one theme viewers can expect from an advertising perspective is the network’s heavy promotion of its sports offerings.

With NBC bringing a wave of nostalgia by reclaiming MLB’s Sunday night package after ESPN’s 36-year run, the network is leaning even harder into the throwback vibe with its pregame coverage. Remember ...

Costas will host NBC’s pregame show on Opening Day. The post Inside NBC’s ‘NEW-Stalgia’ Approach With MLB and NBA appeared ...

Major League Baseball's return to NBC this season will feature a pair of marquee Opening Day matchups, Wild Card Series ...

Major League Baseball returns to NBC and Peacock in 2026 with an exciting slate of exclusive games and programming, including Sunday Night Baseball, the return of MLB Sunday Leadoff, a special all-day ...

Major League Baseball is officially coming back to NBC — so sports fans can go ahead and plan to stick around for Sunday Night Baseball once Sunday Night Football and Sunday Night Basketball wrap up ...