Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Image courtesy Albertsons ...

If brands integrating AI imagery into their ads do it in a way that feels generic, uninspired or deceptive, audiences may ...

NEW YORK ? Brands marketing through social media need to focus on creating overall authenticity and positive image through multiple channels, according to a panel at Forrester?s Forum for Marketing ...