U.S. insurance giant MetLife is waving goodbye to Snoopy and the Peanuts gang, ending a more than three-decade branding relationship. New York-based MetLife (MET) said Thursday it's launching a new ...

The beloved beagle has plenty of options for a new career post-MetLife Good grief! Just when you think you know someone they go and do something like this. After a three-decade-long relationship, U.S.

After more than three decades as MetLife’s spokespooch, Snoopy has been grounded as the brand is “moving away from a traditional product-development model to one driven by customer insights,” says CEO ...

After more than 30 years of appearing in print ads, TV commercials, marketing materials, and on the sides of MetLife's blimps at sports events, the company is showing the door to the "Peanuts" ...

Snoopy has been handed the pink slip. After 31 years (217 dog years) as the face of insurance giant MetLife Inc., the company said Thursday that it is launching a new global branding effort, marking ...

Snoopy has been handed the pink slip. After 31 years (217 dog years) as the face of insurance giant MetLife Inc., the company said Thursday that it is launching a new global branding effort, marking ...

This editorial is from the Chicago Tribune: The news came like a blindside burst of machine gun fire from the evil Red Baron: Snoopy, the plucky beagle and a star of the “Peanuts” comic strip, has ...

(CNN) MetLife will no longer be using Snoopy, Charlie Brown or any other members of the Peanuts gang in its ad campaigns. The insurance giant said Thursday it was ditching the beloved Charles Schulz ...