With half the world's population using Meta's family of apps, the social media powerhouse is still focused on helping brands tap into cultural conversations. Ahead of its NewFronts presentation on ...

Meta ads are evolving, and understanding the right video formats can make a big difference in your ad performance. Here’s how 9:16 and 4:5 videos can help you get better results in Meta, and even ...

Learn how to use Meta Ads to drive high-quality leads with the right setup, targeting, and ad formats for B2B, local, or complex sales cycles. While Google Ads is common for lead generation, many ...

Meta today (Sept. 11) announced a suite of product solutions for advertisers, including tools meant to help brands more easily tap into culture, per details shared with Marketing Dive. The solutions ...

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What’s the best way for advertisers to get the most performance possible out of their Meta campaigns? The answer, according to Meta, is to buy more ads on Meta. It’s recommending that advertisers ...

The hyperbolic reaction is understandable—maybe even justified. With 3.43 billion unique active users across its platforms around the world, and an advertising machine that brought in $47.5 billion in ...

Meta Platforms Inc. (NASDAQ:META) is reportedly seeing its ad business thrive due to older users, despite its attempts to draw in Gen Z. These older users have a higher likelihood of making purchases ...