What’s the best way for advertisers to get the most performance possible out of their Meta campaigns? The answer, according to Meta, is to buy more ads on Meta. It’s recommending that advertisers ...

Now, Meta is investing hundreds of billions of dollars in AI to purportedly develop “personal superintelligence,” in CEO Mark Zuckerberg’s words, that teaches itself and outpaces human cognition.

Meta will soon begin factoring in how people interact with its generative AI tools to personalize the content and ads they see across Facebook, Instagram, and other platforms. More than 1 billion ...

I'm upgrading Meta to a buy rating after the company recently delivered substantial acceleration in ad impressions that powered >20% y/y revenue growth. On top of this, Meta continues to drive ...