If you scroll through Threads and think the only thing that could make the experience more enjoyable is video ads, I have some excellent news for you. Meta announced at IAB NewFronts, an industry ...
Meta CEO Mark Zuckerberg made a bold claim about the future of advertising in a recent interview (emphasis mine): Zuckerberg paints an interesting future. But it’s not quite reality. Meta Ads’ AI ...
When running a Meta Ads campaign, creative should be at the center of your strategy. As targeting options have become more limited in the platform from the super-granular segments available in years ...
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