To standardize key metrics for the mobile interactive industry for the first time ever, the Interactive Advertising Bureau (IAB) and the Mobile Marketing Association (MMA) have released “Mobile Web ...

One more piece of the overall standardization puzzle has been found. It’s the mobile industry’s commitment to marketers and advertisers to create a transparent and consistent business environment for ...

The proliferation of internet-enabled mobile devices like smartphones and tablets has brought about a paradigm shift within marketing and advertising. With good reason, brands are increasingly looking ...

After ten years of over-hype, Eric Schmidt says, the mobile web is about to take off--and so is mobile web advertising. "It's the recreation of the Internet, it's the recreation of the PC (personal ...

The MMA has released Mobile Web Advertising Measurement Guidelines for the US, but what direction are B2B marketers’ mobile strategies heading this side of the pond? Maxine-Laurie Marshall ...

(MENAFN- EIN Presswire) EINPresswire/ -- According to a new report published by Allied Market Research Mobile Marketing Market Size, Share, Competitive Landscape and Trend Analysis Report, by ...

iPhone and Google's Android are a sign of things to come, where ISPs' ability to tightly control what users download and how they experience the wireless Web is taken away Carriers and ISPs will soon ...

Carriers and Internet service providers will soon face a do-or-die moment for their mobile Internet revenue streams, as increased competition and open networks take away their ability to tightly ...